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The Business of Coaching: Tips for Success

April 13, 2021 @ 6:30 pm - 8:00 pm

CCEs:  1.5 resource

This presentation will focus on the business of coaching highlighting concepts from “The Lean Startup.”

The discussion will include:

  • How you can create a business plan that honors your strengths and authenticity.
  • Learn about company formation and what elements and practices you need in place for maximum profitability.

There will be time for Q&A and open discussion about best coaching business practices.


REGISTRATION:  To register for this event please send your name, email address and phone number to [email protected].


Susan Ralston earned her ACC credential from Duquesne University’s Palumbo-Donahue School of Business while founding and coaching at Ralston Coaching and Consulting. She is a member of the International Coaching Federation.

She is the Executive Vice President/Chief Operating Officer for Old Point National Bank.  Before serving at Old Point National, she served as Chief Operating Officer/Senior Vice President for the Virginia Division of Dollar Bank.

Susan has a B.S in Business Administration from Washington & Jefferson College and a M.A. in Business Administration from Old Dominion University. She is a graduate of the American Banker Association’s Stonier Graduate School held at Georgetown University.

She was awarded the Cleveland Waltersdorf Award for Innovative Leadership in 2018 from Washington and Jefferson College. Inside Business Magazine selected Susan as one of the “Outstanding Women in Business” in Hampton Roads, Virginia in 2010.


April 13, 2021
6:30 pm - 8:00 pm