We love what we do. We start out with the best of intentions, and then, we are faced with the realities of finding and keeping clients. How do you do that and eventually, have folks coming to you with less effort on your part? You become a sensational brand known for a particular result. Join Laura to glean the mindset, action and strategy needed to go from a practitioner to a brand. The secret is in how you leverage your results.
The invitation to participants is to evolve their understanding of what it takes to create a successful coaching business. The ICF states that 82% of coaches close up shop within two years and most coaches don't make more than $48K per year. That does not have to be the case. Laura has maintained a multiple six figure business for over two decades and I'd like to show other coaches how to grow to a dream level for themselves, no matter what that level is.
As a result of this presentation, the participants will shift their mindset to be bolder in their treatment of their work as a business. They will understand how to authentically increase their income and impact and how to help their small business clients do the same.
In this session, new and established coaches alike, will learn what it takes to run a successful coaching business. So many coaches are left with little guidance on how to grow a business after completing their skill-based training and find themselves lost on how to gain and keep clients. More established coaches are also puzzled on where to find clients. In this workshop-type session, coaches will learn what it takes to move from being a skilled practitioner to a successful business owner. We will explore the four 'M's: Messaging, Methodology, Marketing and (Self) Management as the formula for establishing, growing and scaling a coaching business.
Break free from the sobering reality of coaching business failures. While 82% of coaches shut down within two years and most earn under $48K annually, you can chart a different path. This transformative workshop reveals how to evolve from a service provider into a magnetic brand that naturally attracts ideal clients. Learn the proven framework that has helped coaches build sustainable practices and create lasting impact in their niche.
Learning Objectives:
- To take on a business owner mindset
- To take action to bring in revenue
- To have a marketing strategy that works
Learning Outcomes:
- Develop the confident mindset and strategic approach needed to position yourself as a trusted authority
- Master the art of leveraging client success stories to create organic growth and referrals
- Build your unique brand voice that resonates with premium clients and commands higher rates
- Implement systems that scale your impact while reducing the constant hunt for new clients
- Create a sustainable business model that supports your desired lifestyle and income goals
Laura Berman Fortgang, Tedx speaker with 2 million views, five time bestselling author, thirty-year veteran of coaching, founding
team of the ICF
CCE: 0.25 Core Competencies, 0.75 Resource Development