Beyond the actual coaching session, there are many additional tasks that coaches carry out in order to maintain a successful coaching practice, such as marketing, operational and administrative duties.
How do you spend your time outside of coaching sessions? Are you focusing on the same tasks that your colleagues do?
The International Coach Federation looked to understand how both internal and external coach practitioners spend their time with a job analysis that was conducted in two phases: a qualitative analysis and a quantitative survey.
The study found that while both groups are focused on client-related tasks, internal coaches spend a significant amount of time seeking support from their superiors and ensuring the program is aligned with organizational goals and strategy. For external coaches, the client remains more of a focus in all of the tasks they do.
To learn more about the research study and which activities coaches focus their time on, download the white paper.